The old saying “You can’t sell a secret”, is certainly one which comes into play here.
Most real estate agents will have a pool of buyers on their data bases, people contact us daily to search for their perfect homes. As real estate agents we will contact our buyers when your property comes on to the market. Our buyers may be the ones who buy your property.
To obtain maximum exposure of your property we advise you to widen the net. If you go fishing you put out your hook to catch a fish, if you put out a net you will get much more than you bargained for.
Advertising via the local or national newspapers, provides you with much more possibility of increasing the exposure, attention and competition in selling your property and therefore the price that competing buyers will be prepared to pay for your property will be maximised.
Most people if selling an item of furniture will pay to have it advertised in the paper, as they know that this will be a sure way to get people interested. They may spend $50 on advertising a dining suite they may only expect to get $250 for. Yet when it comes to budgeting for advertising for their home, some vendors hold back on what could potentially sell and increase the price of their sale of their home.
At Elders we would suggest that your home is advertised for the first three weeks on a weekly basis, then fortnightly thereafter. When a home comes to the market, it will gain its maximum interest within the first month. If there is no interest in that time then there are usually other factors that may affect the interest in the property. If a home stays on the market up to the 60 day listing period, there will be other things you may wish to consider. The P’s as we would call it.
Position – If your property is situated on a main road, or busy junction, there is little which can be done to change this. You may want to ensure that you have adequate appeal to the front of your property to compensate for this. You may decide to erect an attractive fence to screen off the front of the property and plant some trees, shrubs or other foliage to hide anything which may otherwise deter buyers from putting in an offer.
Presentation – It’s common sense that if you are selling your home, you want to get that top dollar. At Elders we will supply you with our fact sheet, “Hints and Tips on Selling your Home”. If your blue three piece suite or green and pink cushions are tired and have seen better days, don’t wait until you are in your new home to replace them, purchase those new attractive soft furnishings now, add to the value and appeal BEFORE YOU SELL.
Price – People will vote with their feet, if there are no people walking through your open home then there will be no chance of getting an offer. No offer means we have nothing to work with for you. If you have advertised your home and put out that net and done all you can to improve the appeal and presentation to the property, then there is normally only one thing which is hampering achieving your sale.
There are many pricing techniques real estate agents use. At Elders Real Estate we hide nothing from you the vendor or potential purchasers. We do not hide the address in our marketing or advertising, just to provoke interest in obtaining customer details, which will benefit ourselves, we do not play games with pricing techniques, with Elders Real Estate, we offer an honest, up front and transparent service. Elders offers your property for sale at the top price which can realistically be achieved in the market place. This will be agreed and decided on before it is listed for sale. We understand that you want to get the highest price for your home and if that price is out there, we at Elders are the people to get it for you.
Elders Real Estate Cleveland – We will value you as well as your home
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